Books and bookstores
Wednesday, January 10th, 2007Jody at Raising WEG has a couple of great posts up about the decline of the independent bookstore and why this is still a golden age for readers. She’s 100 percent right that it’s just sloppy reporting by the NY Times to treat the rise of the chain bookstores and Amazon.com as the same phenomenon.
Personally, I almost never go into a bricks and mortar bookstore to look for a specific book anymore. (Well, except maybe the Harry Potter releases.) If I know what I’m looking for, I generally start by looking online to see if I can get it from one of my local libraries. If they don’t have it, I use fetchbook to see where I can get it most cheaply online. I go to bookstores when I’m browsing to see what’s out there, to get ideas for presents, and to take the kids to story hours. (And I make up for the sin of buying used books by often buying signed copies at full retail price to give as gifts.)
And I live in an urban area, with access to lots of bookstores. If I lived in a remote area, internet bookstores would be even more transformative. And there’s no doubt that the internet has saved the mid-list book, which is less and less likely to be stocked at a physical bookstore. (And even less likely to be stocked at Walmart, Target or Costco, which account for an astonishingly high proportion of book sales these days.)
I’m not so sure it’s a good time to be an author. I occasionally read MJ Rose’s blog about the book industry, Buzz, Balls and Hype, which is fascinating and utterly depressing. The chains overwhelmingly order books based on the computer prediction of what is going to sell, and things that don’t sell fast get sent back to the publishers. The publishers are desperate for the next big thing, so they’ll throw money at a new author who they think could break out, but god help the second-time author whose first book sold respectably but not spectacularly. Rose tells stories of authors who invest pretty much their entire advances on hiring independent publicists, because getting a book published doesn’t mean that your publisher will do anything to help your book succeed. (The combination of publishers providing less and less support to authors and the costs of printing dropping is pushing more authors into self-publishing, but that’s another story.)
One of the things that independent book stores do is sell books that aren’t best sellers, that aren’t getting hyped by the publishing company, but that someone on staff really believes in. Authors are desperate to find a way to replace those disappearing independent book stores. That’s why I have an inbox full of emails offering me free books, in the hope that I’ll write about them.
The other thing that good independent book stores do better than the chains is create what Ray Oldenberg calls "third places" — places that are neither fully public nor fully private, that invite conversation and community. The best portrayal of this that I know of is the ongoing saga of Madwimmin books in Dykes to Watch Out For. (And Madwimmin has closed; Bechdel says she didn’t want the strip to be frozen in time like the Family Circus.) While Barnes and Noble is full of people reading, surfing the internet, and drinking coffee, they’re unlikely to talk to people other than the ones that they came with.
As Jody points out, the internet also fulfills some of that role; I don’t need to hang out in a women’s book store to find people to discuss feminism with. And again, that’s a lifesaver to those in remote areas, or those who would be too shy to join in the discussion. But it’s also harder to make a real personal connection.