I thought about calling this post, "the book that killed my blog." I read Robert Frank’s Falling Behind a couple of weeks ago, and have been wanting to post about it ever since, but I’m not sure I can do it justice, especially when I’m tired and distracted. Although it’s a short book (just over 100 pages, paperback), there’s a lot of ideas packed into it. So let’s see if I can unpack them.
The main idea in the book is that people’s well being is determined by their relative income as well as their absolute income, and by how far behind they are as well as their ordinal ranking. I think this is a relatively non-controversial statement if you’re talking about people at the very bottom of the income distribution — most people recognize that the poor in the U.S. are still very well off compared to much of the world’s population, but suffer from their low relative income and status. But it’s a pretty controversial statement to say that the very high wealth of Bill Gates or Wall Street financiers makes everyone else worse off.
So, probably the first third of the book goes to justify that statement. This leads Frank into some interesting detours — he first has to justify that "happiness" is something meaningful, and that "having more money" is not synonymous with "being better off." He then spends a good chunk of space arguing that the reason that other people’s wealth makes us worse off is not envy, or conscious attempts to "keep up with the Jones’" but rather the result of context affecting our perception of what’s adequate and what’s reasonable.
One example he gives is that the existence of $2,000 grills with all sorts of bells and whistles makes it seem more reasonable for him to spend $300 on a new one, even though his old one that cost $40 had done a perfectly adequate job. I can verify that I could see this happening as we made our choices about our kitchen.
In the second half of the book, Franks argues that positional concerns cause people to spend more and more of their money on things where ranking rather than absolute levels of consumption matter. But this makes everyone worse off, because if everyone doubles their spending, the ranking is left unchanged, only people have less money to spend on other things (or less free time). I thought this made a lot of sense, although I’m still not entirely convinced by his arguments about what is and what is not a positional good.
Frank poses a pair of thought experiments about this, and I’d be interested in reading some responses. He asks, which would you prefer:
1) World A, where you live in a 4,000 square foot house and everyone else lives in a 6,000 square foot house OR World B, where you live in a 3,000 square foot house and everyone else lives in a 2,000 square foot house.
2) World C, where you have 4 weeks of vacation and everyone else has 6 weeks, OR World D where you have 3 weeks of vacation and everyone else has 2 weeks.
I think I’ll stop here, and come back to the discussion after I’ve gotten some responses in the comments.